Creating an ebook can be overwhelming. Not only because you have to write the content and double check its scheme, but you also need to design and format it into a professional, good-looking, and readable document that people will want to download and read.
Nowadays, ebooks are an essential part of any successful inbound marketing program that is why more and more businesses are producing this kind of content container. There are also lots of online ebook cover creator you can download for your laptop for you to customize the design top of your cover.
Before anything else, here is a step by step guide to creating your own ebook from HubSpot. Ready your pen and paper and make sure you understand every step that will be explained here.
Step 1: Choose Your Ebook Topic
Always remember that your main goal to create your ebook is to generate leads for your sales team, so it’s best to pick a topic that will make it easy for a prospect to go from downloading your content to having a conversation with your sales team. Aside from choosing a topic that will really acquire more customers, your title should also be catchy and not click baiting.
Step 2: Outline Your Ebook Content
The introduction to your ebook should both set the stage for the contents of your ebook and draw the reader in. The best way to outline your ebook is by thinking of it as a crash course on the sales-relevant topic you selected. This part is also important since you need to create your table of contents which is the good source of the outline you made.
Step 3: Write Effective Ebook Copy
Instead of trying to use sophisticated language to convey a point, write simply and clearly. That’s the most effective way to educate readers and help them understand the new material you’re providing. Write direct to the point so that the readers will understand what you to say to them.
Want to make sure you’re keeping your ebook exciting for readers? Here are some key tips to keep in mind:
- Use keywords
- Keep your format consistent
- Make use of formatting
Step 4: Design Your Ebook
Designing an ebook is primarily about content structure. Remember to consider the following:
- Establish a theme
- Use the right color combination
- Incorporate catchy visuals
- Highlight quotes or stats
Step 5: Create a Landing Page and Promote Your Ebook
Your ebook should be available for download through a landing page on your site. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information in order to access your ebook. Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels.